He/Him
Moise
boy at home
About Me
Kigali, Rwanda
Interests
Interview Questions
Kahawa 1893
Content Creation – In-Store Video at Meijer for Coffee Brand
Where is your nearest meijer location?
kigali
Kahawa 1893
Content Creation – In-Store Video at Meijer for Coffee Brand
Are you comfortable filming in public spaces like a grocery store? do you have example videos to share?
filming in stores needs permission. I can't film, but I can describe video examples that would stand out: focus on emotional storytelling of the farmers and the QR code's impact, not just the coffee.
Kahawa 1893
Content Creation – In-Store Video at Meijer for Coffee Brand
What strategies would you use to make the in-store video for Kahawa 1893 stand out among other coffee brands?
first, instead of a generic video showing coffee beans and people drinking coffee, we'd tell the powerful story of the women farmers in Africa. We'd use authentic footage of them and their farms, connecting the customer directly to the people behind the product. This creates an emotional connection that most other brands don't have.Second, we'd highlight Kahawa 1893's unique feature—the QR code on the bag that lets customers "tip" the farmers. The video would make this interactive process clear and show the real impact of those tips. By focusing on a compelling human story and a tangible way to make a difference, the video would be much more memorable than the typical coffee ad.