I’d love to see Rare Beauty featured on HFC because it’s more than just a cosmetics brand, it promotes self-expression, inclusivity, and mental well-being, values that deeply resonate with today’s youth. Its strong social media presence and community-driven campaigns make it a modern, aspirational brand that aligns perfectly with the interests of HFC’s audience.”

I stay calm, listen actively to understand their concern, and show empathy to make them feel heard. Then I focus on offering a clear solution or next step so the interaction ends positively.

One thing I’d do to make creator outreach more efficient is build a structured database of relevant creators, grouped by niche, audience size, and past engagement rates. That way, instead of starting from scratch each time, outreach becomes faster, more personalized, and we can focus on building genuine long-term relationships rather than one-off collaborations.”