Yes — I’ve analyzed sales and marketing data to identify trends, measure campaign performance, and optimize strategies. I’ve used insights from metrics like conversion rates, engagement levels, and customer behavior to understand what drives purchases and refine future campaigns. This data-driven approach has helped improve ROI and guide smarter marketing and sales decisions.

I’ve worked closely with sales teams to align marketing strategies with conversion goals — ensuring that campaigns don’t just attract attention but drive actual sales. I regularly shared content performance insights to help refine sales pitches, created promotional materials that supported product launches, and developed social campaigns that generated qualified leads. This collaboration helped bridge the gap between brand storytelling and measurable results.

I’d focus on creative guerrilla-style marketing and strategic partnerships to stretch every dollar. For example, I’d collaborate with local beauty influencers or salon owners to host small in-store “Bold Look” pop-ups, where shoppers can try Fazit Beauty products and share their transformations on social media. This creates instant visibility, authentic user content, and buzz — all with minimal spend and maximum impact.