I stay very familiar with viral TikTok trends because it’s such a key platform for driving engagement and cultural relevance. I actively follow the For You Page, trend reports, and creator updates to spot emerging sounds, challenges, and formats early. I also keep an eye on platforms like TrendTok, Later, and TikTok Creative Center to track what’s performing well across different regions. More importantly, I don’t just follow trends—I adapt them to fit the brand voice. For example, taking a trending audio or format and reworking it into something that feels authentic to the brand’s community. This balance between being timely and staying true to the brand is what makes trends actually work, not just go viral for a moment.

“Yes — in my previous roles, I’ve successfully managed multiple social media accounts simultaneously, ensuring each brand maintained its unique voice, visual identity, and posting schedule. I used content calendars, scheduling tools, and performance tracking to stay organized and consistent, while tailoring posts to each platform’s audience. Managing multiple accounts taught me how to balance creativity with efficiency, quickly adapt to trends, and keep engagement high across all channels.”

Yes! Absolutely.