The thing with young people is the impact of influence is a great tool to use. While, gen z has strong opinions and beliefs if we're provided with evidence that something works and is substantial to a routine we get hooked. So, my pitch would be to appear a little obnoxious to the campus. Always advertising the app will bring familiarity despite the initial rejection people may have towards the app. Seeing it all the time could sway the audience to pick it in comparison to another app. We could also attach the app to an event. Something the campus students already like, because then those positive emotions can be naturally implied with our app.