One standout example was a short-form video I created for a software brand that showcased a common user problem and solved it in under 20 seconds using the product. The video used a strong hook in the first three seconds, clear on-screen text, and a simple screen recording to demonstrate the feature in action. It aligned with a trending audio, which helped boost discoverability. As a result, the video went viral, gaining high engagement, shares, and a noticeable increase in app sign-ups. It performed especially well because it was relatable, fast-paced, and focused on real value rather than hard selling.

I have experience creating short-form video content for Instagram and TikTok, focusing on engaging, visually appealing videos that capture attention quickly. I plan content around current trends while adding my own creative style to keep it authentic. I’m comfortable with filming, basic editing, and using features like captions, effects, and music. I also review performance insights to understand what works and improve future content. Overall, I enjoy experimenting with ideas and adapting content to match each platform’s audience.

I stay ahead of social media trends by actively following a wide range of creators and platforms to see what’s gaining momentum in real time. I pay attention to engagement patterns, not just viral content, to understand what actually resonates with audiences. I also keep up with platform updates and new features so I can adapt quickly. Experimenting with content and learning from analytics helps me refine what works best. Most importantly, I stay curious and open-minded, which allows me to spot trends early rather than just follow them.