In the process of content creations, there are times that you are faced with a choice. Like when you have two similar hooks that you could use and both seem decent. After I've chosen one of them and seen the results, I note it down and next time I try the other hook style. Then I compare how well each video did with having other components of the video in mind as well (like timing, subject, editing, etc)

By this approach, throughout time I'll be able to get better and better at telling what works best.

By adding small imperfections, keeping things simple, not over-editing and also actually believing what I'm about to say/show (with a little help from my experience in acting)

A cup of coffee, my favorite work playlist, my laptop and an hour of time.

After setting up everything, I open the notes on my phone. I usually write down some content ideas throughout the day. I start with listing them, and brainstorming to add to the list. Then I use AI tools to evaluate which hook could has a higher chance of going viral while also doing my own experience-based evaluation as well. Afterwards, I write the script, read it, time it, trim it, and then we're ready to film.