In my role at Superhero Shop, I worked closely with the sales team to align our marketing outreach with their sales goals. By sharing customer insights and feedback gathered from campaigns, I helped the sales team tailor their pitches to address real customer pain points. We implemented a coordinated follow-up system where marketing nurtured leads with personalized content while sales engaged directly to close deals. This collaboration led to a 28% increase in monthly foot traffic and a significant boost in conversion rates, helping us exceed sales targets consistently. This experience taught me the value of seamless teamwork between marketing and sales to drive measurable business growth.

When developing outreach strategies, I start by deeply understanding the target audience—their challenges, goals, and what solutions resonate most. From there, I craft personalized, value-driven messages that speak directly to their needs and motivations. Execution involves choosing the right channels and timing to maximize impact, whether that’s email, social media, or direct calls. I prioritize consistent follow-up and engagement to build trust and keep conversations moving forward. Throughout the process, I track key metrics closely to see what’s working and what isn’t, then refine the approach to improve response rates and overall engagement. Collaboration with the sales team is crucial to ensure alignment and capitalize on leads effectively.

Dr. Mikhail Varshavski (Dr. Mike) Platforms: Instagram, YouTube, X Why: As a board-certified family medicine physician with over 12 million followers, Dr. Mike combines medical expertise with engaging content, making complex health topics accessible and relatable . Adriene Mishler Platforms: YouTube, Instagram Why: Founder of "Yoga with Adriene," she has a massive following and promotes holistic wellness, which aligns with W Labs' focus on self-care and mental well-being . Chelsea Magnusen Platforms: Instagram, TikTok Why: A wellness influencer known for her authentic approach to health and fitness, Chelsea's content emphasizes balance and self-care, resonating with audiences seeking genuine wellness advice . Massy Arias Platforms: Instagram Why: A health coach and fitness expert with over 3 million followers, Massy promotes empowerment and holistic health, making her a strong advocate for wellness products . Kylie (Nutrition by Kylie) Platforms: Instagram Why: A registered dietitian and New York Times bestselling cookbook author, Kylie shares practical nutrition tips and recipes, aligning with W Labs' focus on health and wellness .