To launch a new app on a college campus: 1. Conduct market research to understand student needs. 2. Create a unique value proposition. 3. Generate buzz and anticipation through teasers and advertising. 4. Conduct beta testing with students for feedback. 5. Utilize influencer marketing to reach the student audience. 6. Organize launch events and interactive activities. 7. Recruit student ambassadors to advocate for the app. 8.Use creative guerrilla marketing tactics around campus. 9.Collaborate with campus organizations for promotion. 10.Run targeted social media and online ad campaigns. 11. Offer freebies and incentives to early adopters. 12. Measure and analyze campaign success. 13. Maintain engagement through updates and user feedback.

Given that Poparazzi is a social media app that flips the typical photo-taking model - instead of taking selfies, you take photos of others (like a personal paparazzi), one creative concept that could resonate with students and create excitement might be a campus-wide "Reverse Selfie Day" event.

A game changer for students !