Firstly I would analyse the existing videos on Hayati’s social media accounts and analyse how they performed through analytics.

I would then create a list of 14 videos ideas based on the latest trends on TikTok and instagram. 7 videos will be targeted at a younger audience and the remaining videos will be targeted at those above the age of 25 and will be more informative with less edits. At least 2 of the video ideas will be based on or a similar style to the most successful videos already posted on Hayati’s page.

I would then batch record and edit. these videos and post 1 video a day for each targeted age group. If I had access to an ad budget I would also evenly distribute the budget to boost every post. With more capital being put into the video styles which have previously been successful.

One of my favourite content creators is @nsix.6 I really admire his transition from comedy content to a more serious and inspirational tome of video. I respect his work ethic as he has a very consistent content schedule.

Another one of my favourite content creators is @jeroagency, an acquaintance of mine, he has showcased his journey from being a 16 year old offering marketing services to blue collar businesses to growing a large social media following and launching his own marketing community where he teaches from his experiences.

Red bull.

no brand has been able to replicate red bulls cultural takeover as it shifted from “just an energy drink” to the manifestation of an action filled, extreme, adrenaline junkie lifestyle in a can.