I keep up with trends by spending time on Instagram’s Explore page and watching what’s blowing up in Reels, and on TikTok, I love browsing the Discover page and checking out Creator Tools to see what’s catching on. Using these tools helps me spot fresh ideas, but I always make sure to put my own spin on things so it feels true to me.

I’m drawn to influencer and social media marketing because I genuinely love creating and sharing moments that feel real and relatable. It gives me space to be creative, connect with people, and tell stories in a way that feels honest rather than forced.