My strategy for creating content for a brand like Ello focuses on authenticity, visual appeal, and storytelling that connects with a lifestyle-driven audience. I start by understanding the brand’s voice, values, and product benefits—in this case, Ello’s emphasis on hydration, portability, and stylish design. From there, I create content that feels organic and relatable, whether it's through a quick summer vlog, aesthetic product shots, or real-life use moments like a beach day or picnic. I also pay attention to current social trends and audio to make the content feel timely and shareable. My goal is always to highlight the product naturally in everyday moments, so the audience doesn’t feel like they’re being sold to—they feel inspired.

https://www.tiktok.com/@mitalijain_/video/7504421269899676970

https://www.tiktok.com/@mitalijain_/video/7480228134999133483

Two content ideas I have for Ello focus on showcasing the Oasis Tumbler as both functional and stylish during summer adventures. First, I would create a short “Day in the Life” vlog-style video showing how I use my Ello tumbler throughout a typical summer day—from morning hydration at home to poolside lounging, beach time, or running errands. This would highlight its portability and leakproof design in real-life scenarios. Second, I would produce a fun and visually engaging “Oasis Aesthetic Challenge,” where I style the tumbler to match different summer looks and backdrops, like coordinating outfits, towels, or accessories based on the tumbler’s color. This would appeal to trend-driven audiences while positioning Ello as a must-have summer essential.