I don’t use TikTok every day, but I’m familiar with how it works and can definitely use it consistently for this role. I’m quick to pick up on trends and platform features, and I’m more than comfortable posting and engaging with content as needed.

I stay on top of things by setting reminders and using simple tools like my calendar or to-do lists. I like to plan ahead, so I always know what’s going out and when. Even if it’s just reposting, I make sure everything’s ready to go and double-check that it looks right before posting. I’m also quick to check in with the team if anything’s unclear, just to keep everything running smoothly.

Although I haven’t directly worked on an influencer campaign, I have researched and analyzed successful strategies. If given the opportunity, I would focus on selecting influencers who align with the brand’s identity and audience, ensuring their content feels authentic. I would leverage a mix of influencer tiers, encourage creative storytelling, and track performance through engagement metrics and conversions. By fostering genuine partnerships and optimizing content, I would aim to create a campaign that drives brand awareness and meaningful engagement.