IG: @misha.raii

TT: @misharai

If I could build my own brand, it would focus on merging wellness, clean ingredients, and South Asian traditions—something like an energy and nutrition line rooted in Ayurveda but made for the modern lifestyle. I’d call it something vibrant and bilingual to reflect both heritage and global relevance. The idea would be to spotlight ingredients like ashwagandha, turmeric, ginger, and tulsi—not as trends, but as staples that have been part of our cultural wellness for generations. I’d aim to educate through storytelling—highlighting how my parents or grandparents used these remedies daily—and combine that with sleek, minimal branding that speaks to today’s consumer. To keep it culturally relevant, I’d collaborate with South Asian creators, wellness professionals, and students like myself who are navigating a fast-paced world while trying to stay rooted. It would feel authentic, energizing, and inclusive—like something your mom recognizes, but your gym bag still wants to carry.

Alix Earle & Jully Patel