To make Saint James a recognizable brand on campus, I’d focus on consistency and visibility, integrating it into multiple parts of student life.

I’d bring it into Greek life events, business org meetings like Marketing Society, and our weekly on-campus farmers market. I’d also team up with the library for wellness initiatives like “Feel Good Finals.”

The goal is for students to see and experience Saint James across campus, whether they’re at a philanthropy event, a study session, or just passing through Sunken Garden. By showing up in different spaces and moments throughout the semester, Saint James would become part of our campus culture!

I’d create aesthetic, culturally relevant content that would make people want to try a drink themselves: On my stories, I’d share everyday moments like my housemates holding bottles with a caption saying “safe to say we’re a @saintjamesicedtea household.” To drive Amazon purchases, I’d add links so followers can conveniently order on the spot. For local stores, I'd take pictures of my cart/store shelves using captions like "target essentials," “stocking up on @saintjamesicedtea," or "gearing up for the big game" during college football season.

1) As a part of my sorority's eboard, I’d bring Saint James to Bid Day, Big/Little Reveal, sisterhood gatherings, and philanthropy events like Theta Dodgeball

2) As Marketing Society President, I organize all of our meetings/events: I’d host our semesterly “Sip & Study” series during midterms and finals - stocked with Saint James for brain fuel 

3) LMU’s weekly on-campus farmers market, "Wellness Wednesday," would be the perfect place to set up a Saint James stand with samples and giveaways 

4) LMU has a popular hangout spot on campus called Sunken Garden - I’d hand out Saint James there on sunny afternoons when students are lounging between classes 

5) The LMU library runs a "Feel Good Finals" program, so I’d team up with them to hand out Saint James and uplifting notes to students who need a pick-me-up