A creative way I would lead sampling efforts on campus is by using the communities I am already part of. Since I am part of two organizations, I would share samples at meetings or include them in small goodie bags, allowing members to try these products in a relaxed and social setting. I would also distribute samples to friends and classmates, or leave them in common areas as a fun surprise. With this, I would also encourage students to share their thoughts on social media to help build excitement about Colourpop on campus. For off-campus sampling, I would focus more on social media engagement and small giveaways. I would create fun, relatable posts that showcase products used in everyday looks.

Creating relatable and authentic content that shows how Colourpop products fit into the lifestyle of a college student. I would definitely include GRWM videos that showcase products in daily routines, as well as first impression or even wear test content that feels honest and natural. I would also do polls, Q&A's, and respond to comments, which will help build a 2-way connection.

I love that Colourpop is an affordable yet effective and high-quality brand which makes makeup more accessible, especially for college students who often lack disposable income. Colourpop also stays on top of trends and collaborates with creators in a way that feels genuine, which keeps makeup fun instead of intimidating for beginners.