One way to build brand awareness and create a community behind FrutaPOP is through influencer marketing. Centering around influencers that are known for posting food content could be great, specifically focusing on foodie content creators (nano-micro) that are based in big cities such as NYC, LA, Miami, etc. Could create a campaign that is centered around summertime and it being an innovative way to have fun and still be refreshed with Frutapops!

A beauty brand I love on social media is Fenty Beauty. Fenty Beauty has a phenomenal digital storytelling plan that is consistent through out all the platforms they are on. I love them on social media because are authentic, inclusive, innovative, and highly engaged with their followers Their success can be largely attributed to their products, but also on how they market themselves to the general public. These factors have helped the brand connect with a diverse and loyal audience and establish itself as a leader in the beauty industry.

My favorite brand right now would have to be Miaou. They know their audience and customers really well and cater to them directly through social media in a very smart way.