A campaign I managed that got great engagement was for Cheeky Bonsai, promoting their cramp relief patches. I created a TikTok video where I humorously demonstrated how quickly the patches worked, paired with a trending sound to make it more fun. https://www.tiktok.com/t/ZP8kVCqem/The content was genuine and felt super relatable, which helped the video gain traction. The video ended up hitting 60K views and generated tons of engagement in the form of comments and shares. It really resonated with people because it was honest, fun, and provided a simple solution to a common issue. This type of content works because it’s authentic, relatable, and people love sharing real solutions.

You can check out my content and other examples in my portfolio: https://www.canva.com/design/DAGL_pCxbfY/Igmo3lMABRsDwksBtp2f8g/view?utm_content=DAGL_pCxbfY&utm_campaign=designshare&utm_medium=link&utm_source=editor#1

I stay updated on social media trends by living and breathing platforms like TikTok, Instagram, and Twitter. I’m always scrolling, checking out what’s popping in real time, and paying attention to what my audience is engaging with. I follow a mix of influencers, brands, and content creators to keep an eye on what’s trending—whether it’s a new meme format, trending sound, or viral challenge. I’m also a huge fan of testing things out myself—whether it’s jumping on a challenge or using new editing features—and seeing what sticks. The key is staying flexible and creative, adapting content to the latest trends while making sure it aligns with the brand and feels authentic.

For the first week of classes, I did a TikTok fit check showing off my outfits. I highlighted how comfort and style can go hand in hand, especially when you need to feel confident and relaxed for the first day back. I kept it super real, showcasing how I style comfy pieces and how this first-day energy can also translate to comfy loungewear, like sleepwear. The post resonated with my followers because it was relatable—students are always looking for that perfect back-to-school vibe—and it ended up getting a lot of shares and comments. I also had fun with it, asking followers to share their own first-day outfits, which helped increase engagement.