One beauty brand that is killing their social strategy is Rhode. Having Hailey being the main influencer is a plus but it’s not the only point that allows them to shine within the beauty industry. There limited edition items to their lists of micro to macro influencers really drive their social strategy. Rhode also markets themselves as not just a one time use for a special event but an everyday essential that’s in everyone’s bags and purses. In addition, they stick to a clear color scheme that allows consumers to reference and recognize their brand identity immediately. Personally, I think Rhode is killing it with their social strategy.

Now I'm not gonna lie, I have Aquaphor everywhere. It's in my car, my school bag, my purses, my bathroom, and by my bed. With all of that aquaphor, I'm using it everywhere from my eyebrows to keep them in line to the dryness of the bottom of my feet. Honestly, I wanted to thank Aquaphor because I don't know what I would do without it.

Yes and yes!