The time it takes me to create a piece of video content really depends on its complexity and purpose. For example, short form content like TikTok, Reel, or YouTube Short, especially if it follows a trend or uses a template, can take anywhere from 30 minutes to an hour, including filming, editing, and captions. On the other hand, a more polished or scripted piece, like a brand story, tutorial, or ad, usually takes several hours to a few days. That's because I plan the concept, script, shoot, edit, add graphics, or subtitles, and review it for quality and alignment with the brand's goals. I always aim to balance quality with efficiency so that the final product connects with the intended audience.

I stay updated on the latest social media trends by combining active research with real time observation. I regularly keep up with social media platforms such as TikTok, Instagram, LinkedIn, etc. I also monitor trending hashtags, viral content, and competitor activity to spot emerging patterns. Once I identify a trend, I evaluate its relevance to my audience and brand goals. From there, I adapt it by aligning the trend with my content pillars, adding a unique spin that reflects my brand's voice, and testing it through A/B posts or limited campaigns. This helps me stay authentic while leveraging what's current.