Phi Chi Theta (professional business fraternity), Luxury and Retail Association (LARA), Undergraduate Stern Women in Business (USWIB), Marketing Society

Tiktok: https://www.tiktok.com/@millywong_

Instagram: https://www.instagram.com/milly.wong_/

A creative way I’d lead sampling efforts on and off campus would be by turning it into an interactive beauty experience rather than just a hand-out. On campus, I’d host a “Get Ready With ColourPop” pop-up where students can try products on the spot, lip products, glitters, blushes, and eye palettes, while I help them build either a quick, natural beat for class or a fun full-glam look. I’d encourage people to swatch, take mirror selfies, and scan a QR code that links to my ColourPop content, shade guides, or exclusive discounts. As an added incentive, I’d offer a free sample of a product they tried and loved, which makes the experience even more exciting and personal.

Off campus, I’d extend sampling through my TikTok by doing real-time wear tests and mini reviews, then offering samples or product giveaways to followers who engage, like commenting their favorite shade or voting on what I should try next. I’d also bring samples to group hangouts, work shifts, and friend meetups, sharing products organically in real-life settings where people can see how ColourPop actually performs. By combining in-person interaction with social content and thoughtful incentives, sampling becomes memorable, personal, and genuinely fun, just like the brand itself.