During my undergraduate career, I have managed several social media accounts for clubs, my own Etsy business, for political campaigns and navigated relationships a New York State Senator has had. I like to keep am active spreadsheet of all relationships, by logging their best contact, last conversation/interaction and keep an alterable script of what to express in brand-appropriate ways. This is how I am able to keep a professional image for the brand while remaining consistent on interaction to seem personable.

When researching TikTok trends, I start by making a master list of the most common keywords that have risen in the past 3-4 weeks. In doing this, I am able to summarize what the most recent trend cycle is focused on. Additionally, I analyze and create lists of TikToks that may mention those keywords, follow a dance, or list a song, which can flag TikTok's algorithm. In doing this, I can categorize trends and even common creators who are able to gather large audiences.