In my volunteering program we recive exchange students and have to find them volunteering host families, which is difficult in my country due to the economy issues we have. I make new reels using some old footage of the interviews of the host families in the arrival of their students (talking about expectations about the experience) and then compared it to their last day together saying goodbye. I wanted to appeal to the melancholia the reels would create in the adult public (moms, dads) and build a desire to live the same experience. It worked and that year half of the host families that registered were brought by social media

I would first start by studying the target audience and what grabs their attention the most. They I would create the brand identity using those results to ensure the message gets to the people it's maint to be for

Yes! I have used templates and also edited from scratch. I also have experience using Adobe Premiere Pro and After Effects