1. Build Buzz Before LaunchTeaser Content: Share short, eye-catching videos or Reels of Sephora favorites with an “available on Uber Eats this week only” tag.Influencer Seeding: Partner with student beauty influencers or campus style bloggers to preview the deal and show quick unboxings.2. Create On-Campus TouchpointsHigh-Traffic Pop-Ups: Set up tables near dining halls, libraries, or student unions offering mini product samples and QR codes that link directly to the Uber Eats order page.Interactive Demos: Quick make-up refresh stations (lip touch-ups, fragrance testing) to draw students in and hand out promo flyers.3. Leverage Digital CommunitiesStudent Group Partnerships: Collaborate with sororities, fashion clubs, and campus beauty societies to circulate discount codes in their private group chats.Geo-Targeted Social Ads: Use Instagram/TikTok ads aimed at the specific campus ZIP codes during peak study or weekend prep hours.4. Highlight the Convenience & UrgencyLimited-Time Countdown: Feature a daily countdown on stories/posts: “Only 48 hours left to get Sephora delivered to your door!”Bundle Incentives: Promote “Get ready night” kits—lip gloss + sheet mask—exclusive to Uber Eats for a set price.5. Reward Sharing & Repeat OrdersRefer-a-Friend Perks: Offer a small Sephora sample or bonus discount for students who bring a friend to order together.Loyalty Tie-In: Remind users they still earn Beauty Insider points when ordering through Uber Eats.

Kappa Delta, Honors College, Fashion School

I haven’t been an official Uber ambassador or creator yet, but I do deliver and work for them in my time off. I’ve worked plenty of promotional events and brand partnerships on campus and in the community. From organizing nonprofit fundraisers with my sorority to DJing high-energy campus gatherings, I’m comfortable planning engaging events, attracting crowds, and encouraging people to take action in the moment. Those experiences would translate directly into making an Uber One campaign exciting and successful!