M

She/Her/Hers

Mila

I am an entry level worker seeking a position supporting agencies and organizations that plan, organize, coordinate, integrate, and execute programs to achieve their objectives and goals.

I am an entry level worker seeking a position supporting agencies and organizations that plan, organize, coordinate, integrate, and execute programs to achieve their objectives and goals.

About Me

College of William and Mary

Political Science and Government

Class of 2021

Seattle, WA, USA

Interests

Social media
Sustainable design
Urban planning

Interview Questions

Partytrick

Community Intern

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What's one way to build a strong community with the Gen Z demographic?

Generation Z is the most ethnically and racially diverse generation with instant access to product purchasing. The number of products and services available to purchase from multiple online sites and trendy pop-up stores has created a consuming behavior that is unlike that of their parents and grandparents. To build a strong community with the Gen Z demographic, companies must understand the importance of customer experience for the socially and fiscally conscious consumer. In a market full of over saturated products and spam marketing emails, the Gen Z consumer will rely on research and reviews if interested in a product. The many different social media platforms have allowed brands to showcase their unique personalities and let previous customers vouch for them. A first look at a website or company social channel should establish the brand's personality and reputation. Will Gen Z see models that look like them and the endorsement of social topics that resonate with their racial and sexual identity? The community mission and values should be clear to consumers. Companies should ensure not only the aesthetics but also the mechanics of their online channels. Site navigation should be easy, and all links should be accessible. One of the most important tools in purchasing for Gen Z is research and review. The need to compare and contrast before using Apple Pay or a Klarna payment plan is important in a market with thousands of similar products. Customer reviews should be easily accessible, whether on the company site or through a paid TikTok post from an influencer. Trustworthy feedback from customers that look and think like them will further solidify support from Gen Z.

Partytrick

Brand Culture Intern

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What's the most important aspect when building out a brand's culture and consumer persona?

Consumers of today are riddled with an array of products and services, some essential and some for fun. What influences their purchasing power from one brand rather than another? Understanding the culture and community of customers is the most important aspect of building out a brand’s culture and consumer persona. Any brand can create a viral product or service. However, a common consumer is needed to sustain and benefit from the product. Customers that relate to and support your brand further emphasizes the shared social values. The presence of a unique community can also attract employees who want to work with and for customers they share values with.

Nonfiction Research

Cultural Online Research

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What's the best thing you've eaten in the past year?

I recently had shrimp curry from a local Jamaican restuarant. The meal was full of flavor and spice. All of the side dishes were great complements and the restaurant felt authentic.

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