I focus on making people feel seen, safe, and unjudged. Whether I’m filming with friends or helping someone create content for the first time, I always lead with encouragement and positivity. I remind them that perfection isn’t the goal — being real and having fun is what makes content shine. I also give simple prompts, like “pretend you’re talking to your best friend,” or I’ll model it first so they feel less pressure. I keep the energy light, hype them up, and make sure they know they look great on camera. When people feel supported and celebrated, they naturally come out of their shell.

While I’m currently growing my platform, I’ve created TikTok content in the UGC style for beauty, wellness, and lifestyle products I use and love. Examples include: Mini morning routine videos featuring skincare, lip gloss, and clean beauty products Unboxing & reaction videos with real, aesthetic voiceovers “Day in my life” wellness content that naturally includes things like overnight oats, hydration, and haircare Clean girl / GRWM videos with a calm vibe and soft edits Each video focuses on relatable storytelling, honest reviews, and high-quality visuals—all the things UGC brands love.

I plan to engage the community by creating content that’s real, relatable, and fun — showcasing how MUSH fits into my everyday routine as a quick, healthy option. I’ll share honest reviews, “what I eat in a day” videos, and aesthetic morning content that makes healthy eating feel easy and exciting. I also love using TikTok to start conversations in the comments — asking my audience their favorite flavors or how they use MUSH as part of their self-care mornings. I want my content to make people feel inspired to take care of themselves and enjoy wellness in a simple, delicious way. l