I’d love to sample ColourPop in ways that feel natural to student life and really easy for people to engage with, both on and off campus. I go to Western University at Ivey Business School, and there’s a universal break between classes where most students are walking around campus or grabbing a coffee. I think this would be the perfect time to do a quick sampling moment framed as a midday touch-up. Students could grab a lip product or blush to quickly apply in the bathroom or between classes, making it feel practical and fun rather than overly promotional. It creates a shared moment during the school day and shows how ColourPop fits into real, everyday routines. Off campus, I host Pilates and yoga classes for students and already create very girly, social environments at these events. I’d love to integrate ColourPop into these experiences through sampling stations or post-class touch-up moments, and even tie it into creative activations like a flower bouquet event paired with ColourPop products. These events naturally attract beauty-loving students who are excited to try new products in a relaxed, fun setting. I also have strong connections to student organizations and regularly run student-focused events, which gives me the ability to activate sampling consistently rather than as a one-off. My goal would be to make ColourPop feel fun, approachable, and part of students’ everyday lives.

I would engage my audience by showcasing how ColourPop completes my looks! Showing my routine with the products for class, my bathroom touch up mid-day, and going out. Showcasing relatable videos that are achievable for others!

As a beauty lover I love how ColourPop adapts to my lifestyle, whether I want a natural look or a going out look, ColourPop has me covered! As a student, I love how the products are affordable!! The Fresh Kiss lip balm is glossy and perfect, I use it daily and it’s definitely one of my favourite products from ColourPop!