Ani+Co.
Social Media Manager
What strategies do you employ to grow an organization's social media following and increase engagement with the audience?
The first strategy I use to grow a following is the utilization of location and hashtags. These two aspects allow media to reach specific audiences. The second strategy I use is paid ads/media. I like to encourage my company to allocate a good budget towards paid media to boost the most popular content. Lastly, I believe it is important to engage in the community. Ways to do this include responding to customer DMs, reposting customer stories, and replying to comments.
Ani+Co.
Social Media Manager
How do you adapt your social media strategy to target different demographics or international audiences?
I adapt everything from the type of platform I use to the hashtags I put in the captions depending on different demographics that I am trying to capture attention from. I believe that the key to adapting social strategies is research and analytics!
Ani+Co.
Social Media Manager
Can you describe your process for developing a social media content calendar?
First, I like to add important dates and milestones in my calendar, and work around those. Then, I like to look at analytics and see what days/times are most optimal for the account I'm working on, and schedule content to be uploaded on those days. Lastly, I like to get input from other coworkers to see if I am missing any other important content filming or uploading opportunities. Then, I like to do a final run through of a month's calendar with the team I am working with prior the month start.