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She/Her/Hers

Mikee

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As a Los Angeles native, I have always been surrounded by a creative environment. Throughout my time in college so far, I have had opportunities to apply my creativity both in and out of the classroom...

As a Los Angeles native, I have always been surrounded by a creative environment. Throughout my time in college so far, I have had opportunities to apply my creativity both in and out of the classroom. I am currently a third year at California State Polytechnic University, Pomona majoring in Business Administration with an emphasis in Management and Human Resources and a minor in Marketing Management. In hopes of connecting these two fields of study, I aspire to become a Marketing Manager or a Project Manager for a PR/Marketing Agency. Within my curriculum, I am challenged to think outside the box whether that is brainstorming new ways to foster inclusivity within the workplace or developing a social media campaign for a new product. I currently serve as the Vice President of Public Relations for Kappa Delta Sorority. Creativity plays a big role within my position in producing a captivating social media presence, as well as hosting events that build confidence in women. I also have a passion for helping others, and through my positions as a Peer Mentor and Orientation Leader, I am actively formulating different ways to get freshmen and transfer students acclimated to campus life through a virtual setting. I always love to connect and meet new people, so please do not hesitate to send me a message! πŸ’Œ

About Me

California State Polytechnic University - Pomona


California State Polytechnic University - Pomona


Los Angeles, CA, USA

Skills

Social media
Social media
Creativity

Interests

Social media marketing
Fashion design
Reading

Brands I Follow

PARADE
Poparazzi
Pumpkin Pie
Dune Suncare
Sourse
Go Go Quincy
+4

Interview Questions

Ani+Co.

Social Media Manager

Ani+Co. Profile Image

What strategies do you employ to grow an organization's social media following and increase engagement with the audience?

The first strategy I use to grow a following is the utilization of location and hashtags. These two aspects allow media to reach specific audiences. The second strategy I use is paid ads/media. I like to encourage my company to allocate a good budget towards paid media to boost the most popular content. Lastly, I believe it is important to engage in the community. Ways to do this include responding to customer DMs, reposting customer stories, and replying to comments.

Ani+Co.

Social Media Manager

Ani+Co. Profile Image

How do you adapt your social media strategy to target different demographics or international audiences?

I adapt everything from the type of platform I use to the hashtags I put in the captions depending on different demographics that I am trying to capture attention from. I believe that the key to adapting social strategies is research and analytics!

Ani+Co.

Social Media Manager

Ani+Co. Profile Image

Can you describe your process for developing a social media content calendar?

First, I like to add important dates and milestones in my calendar, and work around those. Then, I like to look at analytics and see what days/times are most optimal for the account I'm working on, and schedule content to be uploaded on those days. Lastly, I like to get input from other coworkers to see if I am missing any other important content filming or uploading opportunities. Then, I like to do a final run through of a month's calendar with the team I am working with prior the month start.

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