While I haven't directly managed large-scale Meta ad campaigns myself, I've worked closely with social media marketing and understand the factors that improve performance. From creating content for brands and studying advertising, I've learned that strong creative is one of the biggest drivers of ROI. Testing different visuals, captions, and audience targeting can help identify what resonates best. I also pay attention to engagement metrics and use those insights to refine future content and improve results.

I optimize email campaigns by thinking about what would make me actually open the email. During my internship at Ripple Public Relations, I created and sent weekly newsletters, so I learned how important it is to have a strong subject line, clear message, and content that feels relevant to the audience. I also think adding personality, a special offer, or an interesting hook can make a big difference in getting people to click. I like looking at what performs well and using that to make the next email even better.

My approach is to stay organized and keep communication clear. I've worked with creators through influencer outreach and partnership roles, so I'm used to juggling multiple conversations at once, keeping track of deadlines, and following up when needed. I try to make every interaction feel personal and genuine because strong relationships make collaborations run much more smoothly. I'm also someone who responds quickly and likes to stay on top of things so nothing falls through the cracks.