My Portfolio
Interview Questions
Extra
Social Growth Lead

what's one content idea that you think would drive people to sign up to extra's waitlist? Why?
One idea is a quick ‘I tried Extra so you don’t have to’ style video where I walk through the exact moment it solves a real problem in my day. Those types of videos feel super honest and usually get people curious enough to click through because it shows the actual benefit, not just the aesthetic.
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
I’d focus on consistent, quick, relatable content that feels relatable with a mix of value, personality, and creator-style videos. I’d measure success by watch time, saves, shares, and overall engagement since those show if people are actually connecting with the content.



