The University of Florida follows the semester system with the offical last day of Spring semester classes being April 24th and exams ending on May 1st. Summer semester starts May 11th.

Instagram: https://www.instagram.com/mihikakasi/

Tiktok: https://www.tiktok.com/@mihikaaa.k

I would approach this with a more elevated tone, making OUAI feel like a premium and aspirational part of students’ everyday routines rather than just another product. I think the best way to do that is by introducing it in spaces where it naturally fits.

I’m very involved in campus leadership roles, including serving as president of a competitive dance team and as an advisor for London study abroad. I’m also part of a business fraternity, Strike Magazine, the Indian Student Association, and I work at the UF Call Center. Because of this, it’s very easy for me to introduce OUAI within the organizations I’m already a part of and reach a wide range of students in an authentic way. Staying so involved has helped me build strong connections and understand how to engage different groups of people.

I would focus on highlighting both the effectiveness and the elevated feel of the products by incorporating them into real moments, like getting ready before dance performances or on set with Strike Magazine. OUAI fits really naturally into those environments.

I would also love to plan an on-campus event that reflects the brand’s curated aesthetic. I would want it to be social and experience-driven where students can try products, connect, and engage with the brand in a more elevated way.