“I make sure my design work aligns with a brand’s tone and audience by starting with research—understanding the brand’s values, visual identity, and the type of audience they want to connect with. For example, when I worked on décor and catering for UNSW ISA’s flagship event, I had to design within a set theme while ensuring it resonated with 500+ international students. I balance creativity with consistency—using tools like Canva or CAD to translate ideas into visuals while checking that color schemes, layouts, and overall presentation match the brand’s personality. Finally, I always seek feedback early, whether from teammates or stakeholders, to ensure the design feels authentic and engaging for the target audience.

Planning and delivering décor for a 500+ attendee event required conceptual design, adhering to themes, and translating abstract ideas into visual layouts.