I would start by trying to create a viral challenge, that turns personal recommendations into sharable content, allowing people to share their recommendations, something with a slogan like "What's on your Hypelist?". This allows people to engage not only with the app, but with each other, making them feel a deeper connection and attachment to the app.

I created a motivational account a few months back. Didn't expect it to perform so well. But as I continued to upload video after video, improving each time and looking for ways to make content more engaging, i managed to get over 1.5 million views in a video and get over 50,000 followers in just under 4 months.

If I were explaining Hypelist to a college student in a 15-second TikTok, I’d keep it fast, relatable, and engaging. I’d start with a common frustration like forgetting a great movie or a cool restaurant a friend mentioned. Then, I’d introduce Hypelist as the ultimate list app that keeps track of everything they love, movies, books, food spots, travel plans, and more, all in one place. I’d show them how they can see recommendations from friends and trusted creators, making discovery more personal and fun. Finally, I’d finish up showing how easy it is to download and start using Hypelist.