A few of the events in the previous video can be made into content. But some unique ideas include pairing two people with totally different hair types and having them swap styling routines to show versatility and build relatability. Another fashion/hair-care content idea could be having a few people with different hair types showcase outfits that they think work better with straight hair or curly hair and asking audience to comment their thoughts to boost engagement. Last (but never least), a throwback reel showing my hair before and after I discovered the brand, revealing both my increased confidence and healthy, bouncy curls!

Instagram: @michellestrig

TikTok: @michellestrig

1. A “Style Bar Pop-Up” mid-campus that helps refresh students’ every day looks while showing off the unique powers of JVN’s hair products.

2. A virtual “Day2Night Hair Challenge” where participants show off their hair throughout the day, and use JVN products to fix it up. Best video gets featured on JVN’s Instagram. Users can also start the video with a “Get-Ready-With-Me” using JVN products.

3. A mid-campus pop-up “Hair Confession Booth” where people can step inside a branded booth to share their funniest or most relatable hair struggles on camera. It can be put together into an engaging video, showcasing JVN products as the solution to these struggles.

Growing up with curly hair, it was challenging to figure out my style and embrace my natural beauty. Brands like JVN provided me with the tools to navigate and embrace my natural curls, feeling confident and empowered. By becoming a brand ambassador for JVN, I hope to do the same for those like myself—those who are still learning to love their natural texture and deserve to feel confident, stylish, and authentic in their own skin.