One creative concept is having a social media video (tik tok, IG reels, etc) that shows people using the app for different occasions. For example, one scene will show people using the Poparazzi at a campus party. Another scene will show friends going on coffee shop dates. These different scenes/clips will show the versatility of the app and how fun and spontaneous it will be.

I would focus it showing a smaller group of friends how to use the app and let them spread the word. Once people see their friends use the app, they will become interested and even download the app themselves, especially if their friend recommends it. Another thing I would do is either to pay or incentivize students to post tik toks about the app, which allow people to see how it works and why it's fun!