Michelle
Looking to increase engagement and brand awareness on campus and on social platforms.
About Me
University of California, Los Angeles (UCLA)
Los Angeles, CA, USA
Interests
Interview Questions
equipt
Social Media Marketer
Tell me about a time you had to translate a brand’s ethos into visuals—what was your process?
I worked for the student organization UCLA CEC (@uclacec on instagram) where we were in charge of designing graphics for the events. The brand of the organization was very creative and slightly edgy (more than I can relate with) but I worked with the different committees to understand their vision and got a grip for their personalities and channeled that into the online design. This attracted crowds of over 1,000 students per festival, movie screening, or speaker panel and it was nice to see how spot on the audience was it terms of what I intended to reach.
equipt
Social Media Marketer
Can you walk me through a visual brand you admire and tell me why it resonates with you?
I think the branding of rhode skincare, although relatively new, does a phenomenal job on capturing the trending clean, minimalistic aesthetic. The dull tones with a hint of deep color is a theme that capitalizes on the visual appeal of this new aesthetic.
equipt
Social Media Marketer
Can you provide an example of a successful social media campaign you've developed for a wellness-focused brand?
I worked for a local medical spa and developed their website campaign and digital marketing aspect of their winter line. I promoted the campaign through seo strategies as well as instagram reels.