A creative way I would lead sampling efforts on and off campus is by turning them into experiences rather than simple handouts. On campus, I would focus on high traffic areas during busy times and make sampling interactive with something small that invites engagement, like a quick activity or conversation starter, so students actually stop and connect with the brand. Off campus, I would partner with local places students already visit, such as coffee shops or gyms, and integrate samples into their routine through limited time moments or collaborations. By meeting people where they are and making the experience feel social and intentional, sampling becomes more memorable and effective.

I would engage my audience by promoting ColourPop products in a way that feels natural, honest, and interactive. I would focus on showing how the products fit into my real routine, like everyday makeup looks, getting ready for class or going out, and simple tutorials that feel achievable rather than intimidating. This helps the products feel approachable and easy to use. I would also encourage engagement by asking questions, using polls, and inviting my audience to share their own looks or favorite ColourPop products. Creating content around trends while still staying true to the brand’s fun and colorful identity would keep things fresh and relevant. Most importantly, I would prioritize authenticity by sharing genuine opinions and experiences, which builds trust and makes people more likely to engage and try the products themselves.

What I love about ColourPop is how accessible and fun the brand feels while still delivering quality products. It never feels intimidating or exclusive, which makes makeup feel more like a form of self expression rather than something you have to fit into a specific box. I really appreciate how ColourPop consistently keeps up with trends while still offering staples that people actually reach for every day.