She/Her
Michelle
I'm an aspiring visual designer (with a background in journalism) hoping to implement my skills in various fields while picking up new ones along the way.
About Me
Northwestern University
Chicago, IL, USA
Interests
Interview Questions
Hamann Consulting
Gen Z Research Role
Can you give an example of a successful data-driven marketing strategy you've implemented in the past?
In my data visualization class over the winter quarter, my classmates and I identified the changing fashion trends of the past decade to hone in on common themes and tendencies of consumers. We used Google Trends as a primary source of analysis and pivoted to look extensively at TikTok searches to back up current trending fashion trends. This course project became a resource to look to as a visual source for beginning marketing strategies that target mainly Gen Z consumers based on the recurrences of historical trends and Google Searches.
Hamann Consulting
Gen Z Research Role
How would you approach researching Gen Z trends to uncover marketing insights?
I would visit a variety of website tools like Google Trends to capture preliminary data, observe shared behaviors among Gen Z influencers with larger followings, and look to TikTok & Instagram (primary Gen Z social media platforms) to identify trending searches and popular challenges.