I’d start by leveraging my existing TikTok following to introduce Cocomelt in a way that feels organic, using short-form videos tied to real campus moments and trending sounds. I’d encourage engagement by asking questions, tagging locations, and prompting students to duet, comment, or repost. At the same time, I’d spark word-of-mouth on campus by talking about it in group chats, clubs, and social circles, creating curiosity and making it feel like something students are discovering naturally rather than being advertised to.

I’ve worked as a brand ambassador and content creator, collaborating with multiple brands to create organic social content and promote products through my personal platforms. Through this, I’ve gained experience understanding what motivates ambassadors, how to communicate expectations clearly, and how to create content guidelines that still allow creators to stay authentic. I’m comfortable helping recruit, coordinate, and support ambassadors while keeping content aligned with brand goals.

I’d focus on content that feels native to student life rather than overly branded, things like relatable campus moments, quick trends, and real reactions that students already engage with. Using trending sounds, humor, and peer-to-peer storytelling, I’d integrate the brand in a way that feels organic, shareable, and easy for students to repost or talk about.