I always like to see what my client needs from my content. Once I have the guidelines, I know what I’m able to do and will jot down numerous ideas. Once I have 3-5 decent ideas I present them to my client to make sure they approve of the concept before creating drafts for them. I have a professional camera, and lighting, so if The content calls for irl content I will create a script, light and then shoot the scene. If it’s digital content I will screen record the features of my client’s app or website. I will then transfer the content onto my computer for video editing and if needed color grading. I export a 1st draft and then revise it until the client is happy with the work!

I think that the edgy route of marketing could be an effective strategy for targeting Gen-Z. You could do a play on the GPS element for example “I tried to catch my bf cheating but I didn’t care because there was a rare item in the other girl’s house” . Content like this often stops people from scrolling and a lot of people in Gen-Z appreciate the boldness and relatability(to an extent).

Social media lead me to play some of my favorite games like Fortnite, PUBG, and Valorant! The fast-paced showcase of gameplay, fun music, and face reactions are things I consistently found drawing me into these games!