M

He/Him

Michael

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Passionate second year Business and Marketing student

Passionate second year Business and Marketing student

Endorsements

Recently Active

Campus professional

About Me

London, UK

Interests

Business
Social media
Social Media Trends

My Clubs and Associations

East African Society

President

Woodcreek School

Head of Boarding Prefect

Brands I Follow

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Interview Questions

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Social Media Manager – Feed Transformation Expert (Instagram)

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What are the key components that make a viral video?

True virality is achieved when a high-retention "pattern interrupt" hook is paired with social currency, creating a video so emotionally resonant or high-utility that users feel compelled to share it as an extension of their own identity.

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Social Media Manager – Feed Transformation Expert (Instagram)

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What key metrics do you track to ensure a social media page is business-ready?

Beyond standard engagement, I measure a page’s business-readiness by its Conversion Rate per Impression and Amplification Rate, ensuring the content doesn't just sit there, but actively moves users through the funnel while turning followers into organic brand advocates.

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Social Media Manager – Feed Transformation Expert (Instagram)

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Please provide a link to your personal IG/Tiktok or one that you have managed.

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