In my previous role, I managed a social media campaign for odoo, where the goal was to increase engagement and drive sales. I created a content strategy focused on interactive posts, user-generated content, and targeted ads. By leveraging trending hashtags and optimizing posting times, we increased engagement by 40% and boosted website traffic by 25% in just two months. The campaign’s success was driven by continuous A/B testing and adapting to platform algorithm changes.

I stay updated with the latest social media trends and algorithm changes by following industry leaders, reading blogs like Social Media Examiner and HubSpot, and keeping an eye on updates from platforms like Meta, X, and LinkedIn. Additionally, I test new features, analyze engagement metrics, and join online communities to stay ahead of changes and adapt my strategies effectively.