Impact Food
Social Media & Events Intern
Please share a direct link to a social account (personal or business) you've proved growth and skill on. Explain how.
https://www.instagram.com/sses_gauntlet/?hl=en
Through this instagram account, In just one school year I grew the account over 200 followers, and produced bright images and appealing captions to get the viewers of the account to our school newspaper website.
Impact Food
Social Media & Events Intern
Please share any relevant social media (IG and TikTok) and marketing intern experience here.
I ran my high school newspapers social media account on instagram, where I was responsible for posting about new articles, school events, or other news. The SSES Gauntlet is recognized as a top tier high school newspaper in the entire country.
Impact Food
Social Media & Events Intern
What's one brand killing their social strategy? Why?
A brand that is killing their social strategy is Bud Light. Although with a positive attempt for diversity by including a trans person on their label, they lost focus of their audience. When it comes to social strategy, one must understand the rhetoric and more specifically what audience they are appealing to. In bud light's case, they are a beer company that is mostly appealing to republicans. Because of this, when they decided to include a trans person on their advertisements for inclusion, they received an extremely large backlash from their community.