I’d focus on showing how fun and clean the products are. I’d use TikTok trends, before-and-after videos, and aesthetic GRWM or skincare routines to grab attention. Partnering with micro-influencers who already talk about self-care or sustainable products would also help spread the word naturally. I’d keep the content authentic and educational, showing that vegan beauty isn’t just good for you. It’s good for the planet too!

I’d focus on building excitement before it drops and keeping people involved after it launches. For example, Pacifica could post teaser videos, aesthetic product shots, and countdowns to get people curious. During the launch, giveaways, influencer try-ons, or “first impression” videos would encourage people to share their reactions. I’d also create interactive posts like polls, “this or that” stories, or Q&As so the community feels part of the moment instead of just watching it happen.

I love Crumbl, Sephora and chipotle. They do a great job interacting with the public and keeping campaigns fun and interactive.