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Activations Coordinator
In one sentence, why are you interested in a marketing coordinator role in the Food and Beverage industry?
I want to figure out if I'd be interested in expanding my business into this industry and, if so, what that would look like. So, to learn!
Maveron.com
Future of Work Research
How do Gen Z individuals want to work and think about their career?
Gen Z individuals are hyper-cognitive communaholics, which translates into their desire for connection and impact both online and offline. Gen Z's multifaceted nature would thrive with multiple streams of income from hybrid formats and the pursuit of passive income
What's a strategy you'd suggest in order to spark curiosity and excitement ahead of a re-launch?
Depends on the motivation behind the product. The message you'd like to convey. I think Influencer Marketing is the future. However, since we're talking about candles, soft marketing by partnering with hotels (like Le Labo does) is the strategy I'd suggest to spark curiosity ahead of a relaunch. For instance, Edition hotels sell Le Labo - Edition products on sight. It's difficult to get your hand on them otherwise. So a strategy like this could build anticipation and prestige