An Instagram account can get more followers by focusing on consistency, engagement, and content that connects with the audience emotionally or humorously. One of the best ways to do this right now is through fun memes and short, creative Reels. These formats are highly shareable and help increase reach because the algorithm prioritises entertaining, relatable content. I’d combine that with regular posting, engaging captions, and interaction with followers in the comments and stories. I’d use Instagram Insights to track which memes or Reels perform best and adjust the strategy based on that.

One marketing campaign I’ve analysed that I found really effective was Spotify’s ‘Wrapped’ campaign. Each year, Spotify creates personalised summaries of users’ listening habits and encourages them to share them on social media. What made it successful is how it combines personalisation, data visualisation, and social sharing — turning user data into something fun and emotional. It not only increased user engagement but also created free word-of-mouth promotion, as millions of people posted their results online. I analysed it as an example of how good storytelling and user participation can drive massive organic reach and brand loyalty.

I stay updated on the latest digital marketing trends by following reliable industry sources and communities. For example, I regularly read blogs like HubSpot, Social Media Examiner, and Google Marketing Platform. I also follow experts on LinkedIn and watch short webinars or YouTube tutorials to understand new tools and algorithm updates. I like to experiment with these trends in small ways — for example, testing new content formats or features on social media — to see what actually works in practice. This helps me stay current and adaptable.