In the first 30 days, I would focus on high volume, trend driven content to quickly test what resonates and drive early engagement.

I’d post a mix of:

• Aesthetic & ASMR content (unboxings, chocolate break sounds, close ups of texture and fillings)

• Trend adapted videos using viral sounds and formats, but styled to fit a luxury, Dubai-inspired brand.

• Flavor storytelling (showcasing ingredients, inspiration behind Dubai flavors, “POV: trying this for the first time”)

• Creator led content from student creators that feels organic and native to TikTok.

• Relatable hooks like “you need this chocolate,” “things that feel expensive but aren’t,” or “Dubai flavors you need to try”

  I’d prioritize strong hooks in the first 1–2 seconds, test multiple formats quickly, and double down on the videos that perform best. High-performing content would then be repurposed for Instagram Reels and Facebook to maximize reach and consistency.

I stay updated with social media trends by being consistently active on TikTok, Instagram, and Pinterest. I’m constantly consuming content, noticing emerging sounds, formats, and products, and paying attention to what captures attention and drives engagement. I’m also highly influenced by effective marketing, which helps me quickly identify what’s trending and why, often before it becomes mainstream.

Digital marketing attracts me because it turns creativity into immediate impact. Especially on platforms like TikTok, strong storytelling and trend awareness can quickly build brand awareness and community. I love the mix of creativity, strategy, and constant experimentation, it keeps the work fast-paced, relevant, and exciting.