What truly excites me about BUNKY is the opportunity to be at the intersection of lifestyle and digital innovation. I'm passionate about building communities online, and I see BUNKY not just as a product but as a movement that fosters genuine connection and creativity. The brand’s energetic, trend-forward approach to marketing—which I imagine involves leveraging platforms like TikTok and Instagram Reels—aligns perfectly with where my experience lies.I believe I'm a strong fit for your brand voice because my professional background has been heavily focused on fast-paced, engaging digital content. As a Social Media Assistant for EshopMiami, I successfully identified trends and applied them, specifically implementing TikTok and SMS marketing and increasing an Instagram following by over 1,000 in two weeks. Furthermore, my current roles at FSU's ACE and Clutch Magazine require me to design promotional videos, edit high-quality visuals using CapCut, Photoshop, and Canva, and collaborate on engaging social media content. This blend of strategic thinking and hands-on, creative execution ensures I can immediately contribute content that is authentic, relevant, and consistent with BUNKY's vibrant and dynamic identity.

To make healthy or “functional” products feel aspirational on Instagram, focus on lifestyle storytelling rather than just product benefits. Show the product as part of a vibrant, balanced, and joyful life—highlight real people, beautiful visuals, and moments of self-care or achievement. Use authentic influencer partnerships and user-generated content to build credibility and relatability. Keep the tone upbeat and empowering, emphasizing how the product enhances wellness and confidence, not restriction. Combine aesthetic design, positive messaging, and trend-driven content to make the brand feel modern, inclusive, and aspirational—something people want to be part of, not just consume.

Duolingo and Poppi are great examples of brands that excel on social media. Duolingo uses humor, trending memes, and a playful tone to make learning fun and relatable. Their mascot, Duo, has become a viral personality that drives engagement and brand recognition. Poppi, a prebiotic soda brand, shines by creating bright, visually appealing content and partnering with influencers to build authenticity and trust. They balance aesthetic branding with educational posts about gut health, keeping followers both informed and entertained. BUNKY can learn from these brands by developing a distinctive voice, embracing trends creatively, and building a consistent visual identity. Combining humor, storytelling, and educational or value-driven content can help BUNKY grow a loyal and engaged community online.