I would engage an audience by making Barebells feel approachable, fun, and part of everyday life rather than just another protein brand. Through authentic social media content—like taste tests, “day in the life” routines, handing them out to my teammates to try post-practice or on gamedays, or even between-class snack moments—I’d show how easily Barebells fits into a busy college and active lifestyle. On campus, I’d host interactive sampling moments/giveaways on campus, or even have sampling at practice with my teammates and make it tied to dance events to create excitement. By focusing on the great taste first and the high-protein benefits second, I’d encourage people to try Barebells and engage people socially!

I would be a great fit as a Barebells Brand Ambassador because I genuinely live an active, health-focused lifestyle, since I am on the University of Wisconsin's D1A Dance Team, and already value products that are both nutritious and enjoyable. As a college student athlete at UW-Madison, I’m constantly balancing training, dance, classes, recovery, and homework. Barebells fits naturally into my routine as a convenient, high-protein option that doesn’t sacrifice taste. I’m also passionate about creating authentic, engaging content and connecting with my campus community, which allows me to represent the brand in a relatable way while inspiring others to fuel their movement and busy lives with Barebells.

I would host an Uber One Arcade Pop-Up Night in a populated space on UW–Madison’s campus like State Street, University Ave, or even the lobby in apartment building complex where thousands of students live. The event would feature images and demos of the Uber One Arcade games, giveaways, and possibly food delivery discounts, creating a fun, social atmosphere that encourages students to play and sign up for Uber One on the spot.