For product promotion, I prefer using a mix of platforms depending on the audience and goal. Facebook works well for reaching a broad, general audience and is especially effective for community-building, event promotion, and targeted ads. Instagram is ideal for showcasing products visually through Reels, Stories, and curated posts that help build brand identity and engagement. TikTok is one of my favorite platforms for product promotion because it allows brands to tap into trends, storytelling, and authenticity. Short-form video makes it easy to show products in action and connect with audiences in a more organic way. Pinterest is also a strong platform, especially for shopping ads, since users are already in a discovery and purchase mindset. Using these platforms together allows brands to reach people at different stages of the buying journey while keeping content fresh and engaging.

To create content that stands out for a retail brand, I’d focus on making it feel fun, relatable, and scroll-stopping. That means leaning into strong visuals, personality-driven captions, and content that feels like it belongs on someone’s feed rather than an ad. I love using trends, humor, and real-life moments to show products in a way that feels natural and easy to connect with, especially on platforms like Instagram and TikTok where attention spans are short.

https://miajpatterson.wixsite.com/portfolio