My Portfolio
Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
I look for patterns—what people watch, skip, or engage with—then adjust one variable at a time (hook, pacing, visuals). I keep what works, test new angles, and refine until it consistently performs.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
I pull out the core message, then translate it into how I’d actually say it to a friend. I tie it to real experiences, keep the tone natural, and avoid anything that feels forced or scripted.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
I start with what people feel, not just what they see—pain points, curiosity, or tension. Then I turn it into a quick, bold line that sparks emotion or a question they need answered, and test what hits.







