I use Instagram and TikTok the most. Instagram’s analytics are clear and useful for tracking reach, saves, and engagement from followers versus new audiences. TikTok’s real-time insights show how quickly content gains traction and which formats hold attention, making it easy to test and adjust creative ideas fast.

I’d start by looking at each platform’s native analytics — Instagram Insights, TikTok Analytics, YouTube Studio, and Meta Business Suite for Facebook — to see what kinds of posts drive the most saves, comments, and watch time. I’d use that data to spot patterns: posting times, content types, and formats that actually perform, then build a schedule around that instead of guessing.

For management and scheduling, I’d use a tool like Later, Sprout Social, or Hootsuite to plan content across platforms, keep visuals consistent, and monitor engagement from one place. Those tools also make it easier to A/B test captions, hashtags, or posting times.

On the creative side, I’d make sure every piece of content is native to the platform — vertical short-form for TikTok and Reels, carousel storytelling for Instagram, richer educational or behind-the-scenes videos for YouTube. Repurposing is fine, but it needs to feel tailored.I’d also encourage two-way engagement: replying quickly to comments and DMs, using polls and question stickers on stories, and resharing user content to build a sense of community.

Finally, I’d review performance weekly, track trends (audio, challenges, filters), and adjust the strategy in real time rather than sticking to a rigid plan.

First, I’d figure out how widespread the problem is — whether it’s happening to every post or just certain types like Reels, and whether it affects everyone on the team or just one account. Then I’d check the Instagram and Facebook connection in the Accounts Center to make sure both are properly linked and that automatic sharing is still turned on. I’d also confirm that my Meta Business Suite roles and permissions haven’t changed, since that can quietly break sharing.

Next, I’d try posting a simple image directly from Instagram with the “share to Facebook” toggle on to see if it goes through. If it doesn’t, I’d check Meta’s status page and social media to see if there’s a wider outage. If we use a scheduling tool like Later or Sprout, I’d make sure it still has valid permissions and hasn’t lost its connection to the Meta account. If everything looks fine but it’s still not working, I’d disconnect and reconnect the accounts completely — logging out of both, then re-linking them in the Accounts Center.

Finally, if the issue persists, I’d document what I’ve tested, grab screenshots, and contact Meta Business Support with the details.